Jessica Cao
Jessica has an extensive background in sales, marketing and communications and her professional and intellectual specialisations are in brand marketing, product development and public relations and she has conducted much formal research in these areas.
Jessica is the programme director and developer for (Fashion Collective) - an intensive Thinktank programme helping fashion industry small to medium enterprises to grow their business.
Jessica has also undertaken major sales strategy, implementation and rollout projects for several iconic Chinese brands such as EQIQ, Episode Europe ,Stella Luna, Lavie,CMM and li Fung Group. She works with organisations such as Textile and Footwear Industry Association of China facilitating brand development and strategic growth think-tanks and is often quoted as an industry spokesperson.
Jessica mentors and consults to established and start up retailers China wide on marketing, sales and customer service strategies in order to help retailers grow their businesses. |